Content Strategy Assignment Pt. II

1. Enhance: (My site does not allow videos)

This photo shows what one of my art pieces looks like it someone’s home. The benefits of getting my message across with a photograph is that it is a visual tool instead of someone talking. If someone placed an order for a selfie of theirs to be converted into digital art they can clearly see what something like that would look like hanging in their home rather than a video, unless that video showed the same thing as this photo therefore a photo in this situation would be more beneficial than a video.

 

2. 30 keywords: artist, St. Louis, local, Missouri, drawing, digital, artwork, customization, unique, gallery, photoshop, shop, photographs, remastering, old, designs, personality, handmade, art, work, small, business, gifts, art, media, custom, colors, orders, graphics, print

 

3. Get Social

Instagram posts:

Monday @ 12:00pm- “If you are looking to add some personality into your home, consider checking out my Etsy shop for custom digital artwork. You send me a photo, and I will turn it into a digital masterpiece.” Photo: a screenshot of my Etsy shop listings

Wednesday @ 3:00 pm- “Working on my latest order. Grab yours today!” Photo- a boomerang of photoshop open on my computer

 

Twitter:

Tuesday @ 3:00pm- “The Suite Life of Zack and Cody ended years ago, and Riverdale isn’t returning for several more months, so fill your Cole Sprouse void with a digital artprint that is ready for immediate download right after purchase.” Photo: the Cole Sprouse artwork I have on my shop

Thursday @ 5:00pm- “The artist vs the artwork. Next 3 people to purchase will also receive a discount code for their next purchase.” Photo: a photo of me next to one of my art pieces

 

Facebook:

Friday @1:00pm -” People don’t always last forever, but the memories do. I can now restore your old family photographs to preserve and give your memories an entirely new purpose.” Photo: a side by side of the original black and white photo with the photo in color

Content Strategy Assignment

I want to create a website to sell artwork.

Persona #1: Ava is a 21 year old female that likes music, video games, and styling outfits. She just got her first apartment and is looking for unique ways to decorate.

Persona #2: Debbie is a 51 year old woman who just repainted her office and she wants to give it a makeover. She has been to every store in town and just cannot find exactly what she wants. She has taken to pinterest for inspo.

1. Consider your audience:
   1. Who is the current audience? People who are looking to purchase artwork from a small business
   2. Who are similar businesses? People who are also selling their artwork.
   3. Who else could benefit from our good/service that might not have been exposed to it yet? Someone who wants to decorate their home but is going to places like Target and looking at the same art piece that millions of other people have in their home.
   4. What are the demographics that define our audience? Probably 18-55 year olds, male/female, local people most likely or someone living anywhere that would pay for shipping, could be any income, educational level, and occupation.
   5. What are the psychographics? I feel like all of these would be a close match to myself, because personally I tend to gravitate towards the artwork of someone who has a similar aesthetic and personality as I do. So that would be someone who is more of an introvert, likes being creative, has an edgy style, and who is into the same sort of things I am into.
   6. This audience wants handmade artwork from a small business that is unique and not something from Target that millions of other people have in their homes.
2. ArtByERO sitemap
   1. Home
   2. Hand drawn art
      1. Custom
      2. Finished Gallery
   3. Digital Art
      1. Custom
      2. Finished Gallery
   4. Testimonies
   5. Contact
3. Write the Words:
   1. Home Page: Hello! My name is Erica Oliver and I am from St Louis, MO. Within the last couple of years, I have gotten into drawing. The kind of work you can find in my shop includes:

• Hand drawn art pieces

•Digital art created in photoshop for remastering of old photographs and a digital print created from a photograph.

You can chose from designs that are already created or you can submit a custom order. My goal with my art is to bring some personality into your home with a handmade work of art that is different than the run of the mill items you can get from places like Target.

For more information, please contact me!

2. Contact:

Thank you for choosing ArtByERO. For more information, please contact me in one of the following ways:

•By email: o*********@gmail.com

•My instagram page: @artbyERO

CMS Analysis

Website: joelgoldbergmedia.com (who I am doing an internship for)

 

Dynamic Content (Posts): Joel has blog posts that host his podcast episode for that week along with a cover photo that highlights the guest, as well as a transcription for the entire podcast.

Static Content (Pages): Joel’s pages he has listed are: about, services, blog, and content

Categories and tags: I don’t see categories, but the tags listed on his podcast posts are: baseball, community, culture, leadership, podcast

Modular Content: Joel’s social media is listed in icons on his site as well as testimonials from people who he has worked with, including Albert Pujols

Responsive Design: The colors don’t clash, the style of font is very easily readable, photos are a large size, and the transitions as I am scrolling down the page are not too gaudy.

Users and User Roles: Joel and Danielle are two administrators on his site, whereas I consider myself an editor since I can write posts and schedule them for publishing.

 

I think for all of these things to be successful, they need to all work together to create a good experience while using the site. For example, if the font was one that was hard to read, I would click off the site right away and probably never go back, same goes for the site colors if they didn’t work together and didn’t look good/made the content hard to read.

Web Content & Promo Strategies Intro

My name is Erica Oliver and I am a Digital Media Productions major with an emphasis in Digital Cinema. My prior web design experience includes this site and my main website. I also have an Etsy shop and a Facebook photography page if that counts? My reason for taking this class is to broaden my knowledge of web design that will hopefully help me in my career. I hope to gain knowledge of how to attract more people to my site and what people look for in a website.

8 Things That Marching Band Taught Me

 

Marching band was by far my favorite thing to participate in in high school. I loved it so much that I wanted to continue in college, even though I originally did not want to. I realized that my life would be pretty dry and boring without it. Below are eight lessons that marching band taught me.